Marketing Tips for Small Entrepreneurs

Small businesses always use to suffer against giant corporations that remained market leaders, primarily because of fewer resources and funds. Luckily, times have changed and with the right marketing tips for small entrepreneurs, small business owners can stay competitive.

There are so many corporations that started out small but gained success within a decade due to their creativity – but also because technology enabled them to.

The digital world isn’t as costly as traditional marketing used to be, which means that anyone can start up a business with just an idea.

Still, the biggest reason why small businesses fail remains a lack of capital or funding.

So what differentiates successful startups?

Good management of their time, money and resources.

That is why I have listed down the 3 best small business marketing ideas so that you can fall in the small portion of startup businesses that don’t fail (that’s 10% by the way, because that’s how many startups survive more than 5 years):

Marketing Tips for Small Entrepreneurs
Marketing Tips for Entrepreneurs

#1. Get your business trending

The most important thing you need to do as a small business is to create awareness for your brand.

Once that has been established, it’s just a snowball effect because sales will grow automatically from thereon.

The first part is the hardest, but here’s how you can get through it effectively:

  • Word-of-mouth

At the moment, word of mouth is the most trust rich form of communication and that’s because it flows from consumer to consumer with no business control on it whatsoever.

Statistically speaking, 92% of customers trust product reviews from their friends and family.

Not only that, but 88% of consumers also trust reviews from strangers – and that means online reviews. so you need to make sure you keep all your customers happy.

Marketing Tips for Small Entrepreneurs

If you use it to your advantage, you can get the ball rolling from here.

Every time a customer makes a purchase from you, politely ask them to refer your brand to their friends and family.

Hand them a card if it’s an in-store experience or just email/text them your business details if it’s an online purchase.

Just make sure you don’t seem too pushy because that can drive customers away just as easily.

  • Guerrilla Marketing
Marketing Tips for Small Entrepreneurs

This is the example of Guerrilla Marketing.

It’s when you advertise in such a unique way that it turns heads and remains memorable for people.

In other words, for today’s generation, it’s also something that ‘goes viral’.

This is just another example of how marketing has changed significantly.

Guerrilla marketing is also called street marketing, which brought about its only downside i.e. it was too local because it only reached a certain number of people that lived or worked in that area.

However, nowadays, you just need to create a creative campaign and your customers will make it go viral for you.

It takes one picture and one hashtag to make something viral. Your job is only to create content that is good enough to be shared.

For example, if I saw that Mars truck just cruising along a highway, I would definitely gawk in awe of how realistic it looked and then send a picture to all my friends – who would do the same and, viola! That’s how the campaign became famous. 

  • SMS & Email

There have been so many studies on SMS and they all conclude the same thing – around 75% of customers want businesses to contact them via text.

Similarly, email is a great way to let consumers know more about your product or service.

However, you need to keep in mind that both platforms are permission-based, so you’ll have to ask your customers to opt into your campaign in order to send them promotional messages and offers.

Again, only the first part is the hardest.

To get potential customers to subscribe to your campaigns, offer them incentives, for example, ‘Get 20% off on your next order by opting into our campaign!’  

Keep growing your SMS and email lists to maximise your customer base and boost sales.

Marketing Tips for Small Entrepreneurs

Just make sure you send out interesting messages that keep your subscribers engaged, otherwise, they may even opt-out!

Check out these tips for a great SMS Marketing Campaign.

  • Social Media

It’s the secret behind every small business’s success.

Social media is a key factor behind the survival of most small businesses.

Marketing Tips for Small Entrepreneurs

Here’s what different platforms can do for you:

Facebook has done a lot to create ease of use for companies to conduct business through its app.

With Facebook Messenger, you can interact with employees.

Set up a customer representative team to deal with any queries that your customers may have.

If you respond instantly, not only will you customers appreciate your service, but Facebook will reward you with this badge, prompting more customer interactiveness:

Marketing Tips for Small Entrepreneurs

Similarly, you can use the Workplace by Facebook app to interact effectively with your employees.

It’s actually very useful because it’s like a private Facebook app for your business. In other words, it acts like an Intranet.

Today, it has over 3 million paying users, which just goes to show how successful it has been. 

Lastly, Facebook Business Manager acts as an analytical tool that helps you track the performance of your Facebook campaigns.

With graphed reports, you can assess the reach of your posts, engagement, click-through rate and much more:

The business Ignite Visibility can calculate their Return on Investment by comparing the amount of money they spent on Facebook ads and the impressions that they were able to gauge from it.

The best part is, it’s absolutely free so it’s a great small business marketing idea that won’t burden you with excessive payments in order to track your marketing campaign’s performance.

Similarly, Google has a number of tools for marketing, but I won’t get into that because it’s a whole other story:

Check out Google’s Top 10 tools that you can use for your business.

#2. Video Marketing

Video Marketing is one of the biggest trends for the upcoming years.

There are many ways by which you can incorporate video content into your marketing strategy:

  • Live videos

The introduction of video content is focused at maximizing interactiveness and live videos have taken it to another level.

Small businesses have over little edge over larger businesses is that they’re more personalized.

This creates better communication with a your customers. Since you have a smaller workforce there are more opportunities for you to directly interact with your customers.

Live videos helps you in interacting with your customers. All you need is a creative idea that’ll engage your viewers and social media will contribute its part in getting it viral.

  • YouTube ads

The first thing that most viewers do is click the ‘Skip ad’ button and get straight to what they want to watch.

So if you want to place an ad between YouTube videos that viewers actually watch, it has to be:

  1. Short
  2. Interesting

If the first 2 seconds of your ad isn’t great, there are strong chances that most of your viewers will skip it. 

Market experts recommends that YouTube ads should be no longer than 6 seconds.

Again, the emphasis is on creating an innovative and interesting ads that grabs users’ attention straight away.

  • Consumer reviews

“79% of consumers say that user generated content influences their purchase decisions.”

Instead of posting customer reviews on their websites, companies are now compiling or reposting customer feedback in their videos and that’s more effective and looks more authentic.

Also, Customers don’t consider reviews authentic if positive ones are few and negatives comments are hugh. Anyone can write customer feedback, and many times, reviews are found to be posted from fake accounts.

In videos, you can see the real person behind the review. It’s personal, it’s reliable and it’s much more engaging.

#3. Work on your content

As You may also agree on that online marketing can’t be ignored, and if you don’t create content that is Search Engine Optimized, then how will you have any online presence?

Effective blogging is the foundation of your online presence.

Without effective blogging, Your website may not be appeared on top pages and it will look to you as if it doesn’t exist, because it would rank in the double digit search result pages which no one ever looks through.

User Search Engine Data

The other option would be to pay Google & give ads for any specific keyword to rank your website on top that keyword for, but why to pay for something when you can get it done for free.

You can optimize your website to rank higher if you follow below mentioned steps:

  1. Start/Create a blog
Blog Write Texts - Free image on Pixabay

Blog helps to increase your online presence, create brand awareness, helps your community and share useful information with people.

If you already have a blog, you’ll want to use keywords that your potential customers are likely to search for in search engines or even Q/A website like Quora.

For that, you can check out many tools like Ahref’s, SEMRush, Ubersuggest. All these tools will come up with the most trending and relevant keywords for your business.

Once you filter your relevant keywords, you need to incorporate them correctly.

Using your relevant keyword frequently in the starting of your articles is a good point that’ll get your website to rank higher.

Produce sufficient amount of content to maximize your online visibility, but make sure you also focus on quality and not quantity – because if your article isn’t interesting, your users aren’t going to read it and all of your efforts will be in vain.

  • Optimize your website

Use clear headings with relevant keywords so that Google bots rank your page higher when consumers search for your product or service.

Similarly, your web pages should load in under 3 seconds, otherwise, most of your users will exit the site immediately and may not return.

Moreover, good web design will also determine how long users stay on your site. If it’s difficult to navigate, they will eventually exit from the site – leading to a high bounce rate.

You will definitely need a good web designer for achieving all above mentioned factors, because your goal should be to maximize the percentage of website visitors that purchase something before they leave the site.

Conclusion to small business marketing ideas

These marketing tips for small entrepreneurs are crucial for growth of the business, especially in the beginning.

Since you need highly effective ideas that also cost less, go for some of the tools that I’ve mentioned above.

Last but not least, creativity and innovation have always been the leading factor that drives businesses towards success.

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